In a lifetime dedicated to the growth and development of Brazilian Jiu-Jitsu, Master Carlos Gracie Jr. has always guided his efforts and actions by the values of brotherhood, expansion, and integrity. Simply stated by himself:
“My life is dedicated to Jiu-Jitsu. My goal was simply to build a brotherhood to lead the expansion of BJJ while respecting the essence of our art. My students are an extension of my family. I want each one of them to achieve their personal best while helping spread Jiu-Jitsu. We must do that honoring the traditions and efforts of those who came before us.” – Carlos Gracie Jr.
The values and principles that build Master Carlos Gracie Jr.’s personal philosophy have defined to a great extent the culture of Gracie Barra. The table below summarizes each one of Carlos’ core values and how they have impacted Gracie Barra as an organization: